In 2014, we launched a programme that promotes Entrepreneurship, titled “STEP UP 2 A START UP – think big, start small, act now”. The programme aims to inspire and educate school-going learners about the fundamentals of entrepreneurship and the exciting opportunities that exist therein.
Ultimately, the purpose is to assist in growing much needed entrepreneurial skills base amongst youth, thereby reducing the high levels of youth unemployment in South Africa.
The programme is presented in an 80 minute feature-film at cinemas locations which have been strategically selected for their convenience and accessibility for the learners. Each movie has the theme of someone commits to forming an enterprise around an idea, and ends when a customer commits to using the product or service.