Nomaxabiso Matjila shares more on Liberty support of the programme “As Liberty, acting with humanity and doing what matters through our CSI is very important. We take pride in supporting education, as we believe it is the key to opening Read more…

Step up to a Startup

In 2014, we launched a programme that promotes Entrepreneurship, titled “STEP UP 2 A START UP – think big, start small, act now”. The programme aims to inspire and educate school-going learners about the fundamentals of entrepreneurship and the exciting opportunities that exist therein.

Ultimately, the purpose is to assist in growing much needed entrepreneurial skills base amongst youth, thereby reducing the high levels of youth unemployment in South Africa.

The programme is presented in an 80 minute feature-film at cinemas locations which have been strategically selected for their convenience and accessibility for the learners. Each movie has the theme of someone commits to forming an enterprise around an idea, and ends when a customer commits to using the product or service.


Smartbucks-Mind your

Is a financial literacy programme designed for disadvantaged high school learners. This programme teaches learners about financial concepts such as managing debt, looking after one’s savings and spending wisely. The programme consists of movies that run over 5 consecutive Sundays Read more…


Is a career guidance programme which encourages learners to proactively explore and take full advantage of the career opportunities that exist for them, helping them to find their dream jobs where they can focus on pursuing success in the paths Read more…